I like it when my work is called smart.
Using modified facial recognition software to turn candy into online game pieces and keep young players safe on the web? That seemed pretty smart. It sold tons of Skittles without advertising support, that's for sure. It also made the Creativity Top 20.
Writing brochures for lifesaving medical imaging machines? That required smart copy capable of holding the attention of nuclear medicine specialists without putting the MD-degree-free hospital administrators who would pay for the equipment to sleep.
Creating a beer commercial that takes place almost completely underwater? Okay, that probably wasn’t so smart, but it sure was fun. And it created a memorable ad in an Effie-winning campaign.
I am a creative director/copywriter with more than two decades of experience creating TV, web, radio, print, OOH, OLA, and online content. I have sold everything from candy to Class 8 trucks. To me, writing is like a being a prizefighter. I have to step into the ring, face any challenge, and win for the clients and agencies I help.
And the way I have been able to it, for as long as I have without getting knocked out, is to try to be smart. I like to make the simplest, smartest, and most surprising work I can. That's where the joy in advertising and content creation lies for me.
To learn a little more about me, please visit my LinkedIn profile. To learn a lot more about me, email or call for a copy of my resume/CV.
Thanks for stopping by.