Working on a new vehicle launch was an advertising dream come true for me, especially because the vehicle was the incredibly cool International LoneStar. Part Class 8 truck. Part street rod. The LoneStar’s exuberant styling announced that it wasn’t just another transportation conveyance burped forth from a wind tunnel. The LoneStar was a badass, and the launch ads created while I was a CD at Bagby made no apologies. In fact, they celebrated it.