Kernel Season’s is America’s #1 brand of popcorn seasoning. Its aficionados are known to experiment by combining flavors to create their perfect popcorn. This website gives visitors the ability to “virtually rehearse consuming the product,” as a principal at an advertising research company wrote, by mixing and matching flavors online. It also allows them to share their personalized blend via social channels.
What’s the advantage of the virtual rehearsal? It fires the mirror neurons of the brain, which should predispose the visitor to experiencing Kernel Season’s firsthand—i.e. they’ll buy. Plus, it’s fun. The site even gives each flavor combination its own goofy name.