This gamified sweepstakes site created via Catapult found itself on the Creativity Top 20 list and won a Reggie award, and not just because the game avoided activation by arcane numerical or QR codes. Instead, rockpaperskittles.com used the Skittles themselves and modified facial recognition software to turn the candy into digital game pieces. A version of Rock Paper Scissors with five variables instead of three, cool animated avatars that protected kids’ privacy, and a $50,000 grand prize, it also happened to be a blast to play. And once a bag of Skittles is opened to play a game you know what kids do? Eat the Skittles and then buy more.