The company known for the invention of Bubble Wrap is a sustainability company. No, really, it is. This website was created to make its case. Even Bubble Wrap’s signature plastic pillows allow smaller parcels and more efficiently packed trucks. In turn, the carbon footprint of every box shrinks. The company is also creating many new forms of packaging, some of which are grown. In addition to web content, I wrote the company’s 10/14 Sustainability Report.