Solixir makes all-natural functional beverages that compete against traditional energy drinks from the likes of Coke and Pepsi. In other words, they are David fighting multiple Goliaths. To succeed, they eschewed the athletic field and targeted the workplace with transit, outdoor and web advertising featuring brain-dead cubicle dwellers known as the Working Dead. Actors were even hired to portray the Working Dead in Chicago's Loop during rush hours. Overall, sales for the only known antidote to the zombie-like condition steadily increased after the campaign’s April, 2014 debut. In fact, many businesses directly approached Solixir to have the beverages stocked in their offices.